Privacy policy

What information we (The Rooftop Guide) collect, and how it's used

Information you voluntarily submit to the website:
We may collect personal information from you such as your name or email address. For example, you may voluntarily submit information to the website by leaving a comment, subscribing to a newsletter, or submitting a contact form.

Information we collect from other sources:
We may receive information about you from other sources. You may link your Facebook, Instagram, Google or Twitter accounts to leave a comment. If you choose to do so, we will receive your email address and profile picture associated with that account.

Automatically collected information:
We automatically collect certain information about you and the device with which you access the website. For example, when you use the website, we will log your operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the website. We may also collect information about actions you take when using the website, such as links clicked.

Cookies:
For the website to function optimally, and make sure all pages are displayed correctly, it is required that your browser accept cookies. Cookies are used for the site to recognize the visitor from previous visits or to give visitors access to various functions or services on the website, and to generate statistics for the site owner. If you do not wish to receive cookies on this website or other sites, you can change the settings in your browser. In some browsers, it is also possible to change the settings so that you receive an alert every time a website attempts to send a cookie to your computer.

How your information may be used

  • To operate and maintain the Website
  • To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings
  • To respond to your comments or inquiries
  • To track and measure advertising on the Website
  • To protect, investigate, and deter against unauthorized or illegal activity

Third-party use of personal information

We may share your information with third parties when you explicitly authorize us to share your information.

Additionally, the website may use third-party service providers to service various aspects of the website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.

The Website currently uses the following third-party service providers:

  • Google Analytics – this service tracks website usage and provides information such as referring websites and user actions on the website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.
  • MailChimp - this service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent.

Display Ads

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

Affiliate Program Participation

The website may engage in affiliate marketing, which is done by embedding tracking links into the website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions. The Rooftop Guide is part of the Booking.com Affiliate Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Booking.com. As part of this, we will post customized links regarding hotels to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on bookings.

Sensitive personal information

At no time should you submit sensitive personal information to the website. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships.

Contact information

Feel free to contact us at info@therooftopguide.com for questions related to this Privacy Policy.