What information we (The Rooftop Guide) collect, and how it's used
Information you voluntarily submit to the website:
We may collect personal information from you such as your name or email address. For example, you may voluntarily submit information to the website by leaving a comment, subscribing to a newsletter, or submitting a contact form.
Information we collect from other sources:
We may receive information about you from other sources. You may link your Facebook, Instagram, Google or Twitter accounts to leave a comment. If you choose to do so, we will receive your email address and profile picture associated with that account.
Automatically collected information:
We automatically collect certain information about you and the device with which you access the website. For example, when you use the website, we will log your operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the website. We may also collect information about actions you take when using the website, such as links clicked.
For the website to function optimally, and make sure all pages are displayed correctly, it is required that your browser accept cookies. Cookies are used for the site to recognize the visitor from previous visits or to give visitors access to various functions or services on the website, and to generate statistics for the site owner. If you do not wish to receive cookies on this website or other sites, you can change the settings in your browser. In some browsers, it is also possible to change the settings so that you receive an alert every time a website attempts to send a cookie to your computer.
How your information may be used
- To operate and maintain the Website
- To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings
- To respond to your comments or inquiries
- To track and measure advertising on the Website
- To protect, investigate, and deter against unauthorized or illegal activity
Third-party use of personal information
We may share your information with third parties when you explicitly authorize us to share your information.
Additionally, the website may use third-party service providers to service various aspects of the website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.
The Website currently uses the following third-party service providers:
- Google Analytics – this service tracks website usage and provides information such as referring websites and user actions on the website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.
- MailChimp - this service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications.
Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent.
Mediavine Programmatic Advertising
The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.
The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit http://www.networkadvertising.org/managing/opt_out.asp. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at http://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
Mediavine partners with the following data processors:
Affiliate Program Participation
The website may engage in affiliate marketing, which is done by embedding tracking links into the website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions. The Rooftop Guide is part of the Booking.com Affiliate Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Booking.com. As part of this, we will post customized links regarding hotels to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on bookings.
Sensitive personal information
At no time should you submit sensitive personal information to the website. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships.